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Some Professional Answers On Deciding On Key Elements In Online Fashion

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While Manchester-based Boohoo, PrettyLittleThing and Missguided, as well as Asos, have adventurous online offerings, Topshop is beginning to feel staid. Model Lineisy Montero Feliz on the catwalk for Topshop Unique at London fashion week. Photograph: WWD/Rex/Shutterstock Styling seems to be second nature to these younger brands – shoots of models wearing metallic bralets and sequinned miniskirts mirror what young consumers see on the Instagrams of influencers and reality TV stars. Next to this, Topshop’s online presence falls flat – clunky and unglamorous. Fashions rise and fall on Instagram feeds. To keep them interested, retailers need to match that pace. Online retailers don’t have physical stores holding them back, and are better able to better match the dynamism of social media trends. While Topshop’s Oxford Circus flagship store is still a “destination” shop, branches outside the capital can feel like relics of an age before digital shopping carts, without the pull of a brow, nail or blowdry bar. Young, often cash-strapped shoppers also want cheap clothes. Topshop’s current festival fashion includes an £85 maxi sequin cape , a £90 cropped feather gilet and a £50 limited edition feather collar .

For the original version including any supplementary images or video, visit https://www.theguardian.com/business/2017/jun/07/topshop-falling-out-of-fashion-with-instagram-generation

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How a UK fashion grad broke Ghana

After graduating with a BA Hons. in Fashion with Business, I pursued a career in fashion buying. It was a big eye-opener to join the industry as it appears to be a glamorous one, however it is quite tough. But, the proud feeling you get when your Monday morning report says one of your styles is a best seller, makes it all worth it. Scroll to the end for details on how to buy this cushion, designed by Sharna Darko I made the bold move to South Africa as a fashion buyer. I was blessed enough to land a job with the largest non-food retailer in South Africa. The major change in surrounds, culture and even work practises took some getting used to however I wouldn’t change it for the world. To experience life in a different part of the world is such an invaluable experience, and South Africa is beautiful. My husband is from Ghana so it was natural for us to eventually move here. And I cannot express how much I love it here. Again, a big change in culture, and way of life however I feel at home here which was missing for me in South Africa.

For the original version including any supplementary images or video, visit http://www.voice-online.co.uk/article/how-uk-fashion-grad-broke-ghana

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